Cookie Guidelines
We use cookies to optimise and continuously improve our website for you. Detailed information about the use of cookies on this website is available by clicking on "More Information". If you click "Yes, I accept," cookies will be activated. If you do not activate cookies, you may not be able to use all the services and functions offered by this website. You can change your cookie settings at any time on the "Cookies" page.
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Annual Report 2018
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Cookies

What are cookies

A cookie is a small file that stores Internet settings. Nearly all websites use cookie technology.

This technology is downloaded by your internet browser the first time you visit a website. The next time you access this website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie). This enables the website to recognise whether you have already accessed the site through this browser and, in many cases, it may then vary the content displayed.

Some cookies can be extremely useful, because they improve the user experience when you return to a site you have already visited several times. As long as you use the same terminal and the same browser, cookies will remember your preferences for the site, for example, and make the offers displayed more relevant to your personal interests and needs. Depending on their function and purpose, cookies can be divided into four categories <sup>*</sup>: essential cookies; performance cookies; functional cookies; and cookies for marketing purposes.

On the BMW Group website, you have the option of agreeing to the use of cookies in principle and thus being able to use all functions of the website without restrictions. If you do not accept or deactivate the use of cookies, this may result in functional restrictions. In the case of deactivation, no distinction is made between first-party cookies and third-party cookies.

Cookies exempt from consent on this website

Strictly necessary cookies guarantee functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore called first-party cookies. Strictly necessary cookies are used, for instance, to store your decision regarding the use of cookies on our website.Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled via the function of this page. In general, you can disable cookies at any time in your browser.

List of cookies exempt from consent

Cookies exempt from consent or essential cookies are needed so that you can navigate a website and use its features. Without these cookies, functionalities cannot be guaranteed - for example, actions taken during a visit (e.g. text entry or vehicle configuration) may not be preserved when navigating between different pages of the site.

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Cookies subject to consent on this website

Cookies that by legal definition are not strictly necessary to use the website fulfill important tasks. Without these cookies, functions intended for your surfing convenience on our website, such as watching embedded YouTube videos, would no longer be available.

BMW also integrates contents from third parties into this website. Example of this is the incorporation of YouTube videos. These third-party providers can in theory set cookies while you are visiting the BMW Group website and thus receive information such as the fact that you have loaded a BMW Group website. Please visit the websites of third-party providers to obtain further information on how they use cookies. If you have fundamentally decided not to accept or cancel the use of cookies subject to consent, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. A corresponding notice will inform you of this. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies subject to consent. To do so, please use the function provided in the relevant position on our website to give your consent.

List of cookies subject to consent

Performance Cookies

Performance cookies collect information about the way a website is used – about which pages a visitor accesses the most and whether error messages are displayed by a particular page. These cookies do not store any information that allows identification of the user. The information collected is aggregated and anonymous. These cookies are solely used to improve the performance of a website and the user experience.

Performance Cookies: User Tracking

The provider of this website uses the services of etracker GmbH, Hamburg, Germany (www.etracker.com) to analyse usage data. Here, cookies are used which enable the statistical analysis of the use of this website by its visitors as well as the display of usage-relevant content or advertising. Cookies are small text files that are stored by the Internet browser on the user's device. etracker cookies do not contain any information that could identify a user.

The data generated with etracker is processed and stored by etracker solely in Germany by commission of the provider of this website and is thus subject to strict German and European data protection laws and standards.In this regard, etracker was checked, certified and awarded with the https://www.eprivacy.eu/kunden/vergebene-siegel/firma/etracker-gmbh data protection seal of approval.

The data is processed on the legal basis of Art. 6 Section 1 lit f (legitimate interest) of the EU General Data Protection Regulation (GDPR).Our legitimate interest is the optimization of our online offer and our website. As the privacy of our visitors is very important to us, etracker anonymizes the IP address as early as possible and converts login or device IDs into a unique key with which, however,no connection to any specific person can be made with. etracker does not use it for any other purpose, combine it with other data or pass it on to third parties.

You can object to the outlined data processing at any time provided it is related to your person. Your objection has no detrimental consequences for you.

Further information on data protection with etracker can be found https://www.etracker.com/datenschutz/

Use of cookies on annual-report2018.bmwgroup.com

Like most websites you visit, www.bmwgroup.com also uses cookies to improve the user experience for both one-time and repeated visits to the site. This allows you to switch quickly and easily between pages, save your favourites, exchange information through social networks like Facebook or Google+ and use Google Maps services.

Cookies are either placed by our website (first-party cookies) or other websites whose content appears on our website (third-party cookies). For example, our website incorporates "share" buttons that allow users to share content with their friends on social networks like Facebook and Twitter. These third parties may use cookies when you are logged onto their pages and visit our website. BMW AG has no influence on these websites’ cookie settings. Please visit these third-party websites to obtain more information about their use of cookies.

Managing and deleting cookies

With the cookie control above we offer the possibility easily to accept or deny cookies subject to consent on this website.

You can also block and delete cookies by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in the browser’s integrated help function.

If you restrict the use of cookies, you will not be able to use all of our website’s interactive features.