Where’s the nearest filling station? Is my oil level OK? What’s the name of that song on the radio? The Intelligent Personal Assistant can answer all these questions and more.

The intelligent digital voice assistant, available for the first time in the seventh generation of the BMW 3 Series, is all about enhancing communication between the driver and their vehicle: Voice commands can be used to control functions, call up information and organise all sorts of useful things. On the road, the BMW Intelligent Personal Assistant learns as it goes and anticipates each driver’s routines, habits and personal preferences. It gets better with every voice command, every question and every setting – and, at the same time, enables the BMW Group to gain a more accurate understanding of its customers and their needs.

In this way, the self-learning system not only delivers more comfort and convenience on the road, but also helps continuously optimise mobility solutions.

The BMW 3 Series has always been the sportiest car in its class, combining driving dynamics with comfort. The latest generation impresses with enhanced sportiness, updated design and digital services.

Another exclusive new feature is the optional BMW Reversing Assistant, which can retrace the last 50 metres driven, so it can take over steering, if desired, and safely back the vehicle out to where it started, even in bad light or tricky situations, such as narrow entrances or tight parking spaces.